Kenji Fujii's Innovative Bird's Sake Cup

Award-Winning Design Promotes Moderate Drinking

Kenji Fujii's Bird's Sake Cup, a Silver A' Design Award winner, is a unique and charming design that promotes moderate alcohol consumption.

Kenji Fujii, a renowned designer from Japan, has created a unique and innovative design called the Bird's Sake Cup. This design, inspired by the arrival of an aging society in Japan and the vulnerability of many Japanese women to alcohol, is a cup that can only contain 10 ml of liquor. The design encourages people to drink alcohol little by little, making it an ideal solution for those who are weak in alcohol or must refrain from it.

The Bird's Sake Cup is not just functional, but also charming. The drinking gesture mimics kissing a little bird, adding a delightful touch to the experience. This design was realized using Fusion 360 and produced using a 3D printing service in Japan. The material used is transparent acrylic, and the cup measures 40mm(W)×130mm(H)×60mm(D) and weighs 35g.

Kenji Fujii's design is a response to the limited Japanese 3D printing market, which is dominated by aircraft parts, medical equipment, auto parts, and molds. With the Bird's Sake Cup, Fujii introduces a daily life item that can be used by ordinary people, thereby aiming to revitalize the Japanese 3D printing market.

The design process wasn't without its challenges. The main difficulty was creating a mechanism that would allow the cup to pour alcohol little by little. This was solved by making the hole in the bird's beak the optimum size. The project began in Tokyo in 2018 and was exhibited at DESIGN TOKYO in the spring of 2019.

Kenji Fujii's Bird's Sake Cup is a testament to his creativity and innovation. It's not just a cup, but a design that promotes healthy drinking habits. It's a charming and functional design that has rightly earned its place as a Silver A' Design Award winner. The copyrights for this design belong to Kenji Fujii, 2018.


Project Details and Credits

Project Designers: kenji fujii
Image Credits: Image #1: Photographer Arashi,2018. Image #2: Photographer Arashi,2018. Image #3: Photographer Arashi,2018. Image #4: Photographer Arashi,2018. Image #5: Photographer Arashi,2018.
Project Team Members: kenji fujii
Project Name: Bird's Sake Cup
Project Client: kenji fujii


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