Laround: A Minimalistic Website for LA Tours

Bringing the Essence of LA to Your Screen

The Laround website, designed by Anna Muratova, offers a unique and immersive experience for those looking to explore the vibrant city of Los Angeles. Inspired by the maps we use while traveling, the website's design captures the essence of LA in a minimalistic and visually appealing way. The main page features a map of Downtown LA, created with clean lines and a modern aesthetic. This design choice not only provides a clear and intuitive navigation experience but also reflects the movement and energy of a person exploring a map.

What sets Laround apart from other tour websites is its commitment to minimalism and simplicity. The use of bright colors and bold typography creates a modern and engaging feel, while the inclusion of high-quality photographs and videos immerses visitors in the visual atmosphere of the places they will see on the tours. The website's responsive design ensures a seamless experience across desktop, tablet, and mobile devices, allowing users to access the information they need wherever they are.

When interacting with the website, users will find a user-friendly menu on the left side (or at the top in tablet and mobile versions) where they can select specific tours or even create their own personalized tour. Each tour page provides a detailed description accompanied by captivating photos. Hovering over the photos brings them to life with vibrant colors, and clicking on them allows users to view the full gallery in a fullscreen mode. Additionally, the "About Us" page features a video that provides a glimpse into what to expect from the tours, further enhancing the user's experience.

Anna Muratova, the talented designer behind Laround, completed the project in just one month, from December 2019 to January 2020, in Korolev, Russia. The design process involved meticulous research to ensure that the website effectively conveyed all the necessary information about the tours while maintaining a clean and visually interesting aesthetic. One of the main challenges was striking the right balance between simplicity and visual appeal, and the result is a website that seamlessly combines both.

The Laround website has received recognition for its outstanding design, earning the Bronze A' Design Award in the Website and Web Design category in 2020. This prestigious award is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life through art, science, design, and technology. Anna Muratova's design for Laround truly embodies these qualities, making it a standout in the world of tour websites.

Experience the beauty and excitement of Los Angeles through the minimalist and captivating design of the Laround website. Whether you're planning your next trip or simply exploring from the comfort of your own home, Laround will transport you to the heart of LA's most iconic locations.