Fourdigit Vietnam Co., Ltd. Redefines Urban Identity with Award-Winning Design

Revitalizing Tokyu Garden City's Visual Identity and Website

The design team drew inspiration from the city's theme, "Always New," and sought to express the constant evolution and birth of new things in the city. The client, a joint venture between Japan and Vietnam, aimed to develop the city while respecting Vietnamese culture and incorporating the best of Japan. The design team conducted extensive field observation and interviews to understand the city's unique blend of cultures and how to best convey this fusion in their design.

What sets this design apart is its ability to create awareness and understanding of the city, build relationships between residents and developers, and spread the word about the city to the world. The website provides not only basic information but also a variety of articles that convey the city's attractions. The design team used the fast and lightweight GreenSock Animation Platform (GSAP) to implement animation direction and interaction for a fun, exciting, and novel design. The website was built component-based using React, ensuring a stress-free and comfortable user experience.

The design team faced the challenge of creating content pages in Vietnamese, English, and Japanese, which could potentially complicate updates. To address this, they developed the website using Headless CMS, allowing the webmaster to transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, they achieved a beautiful design and ease of updating simultaneously.

Fourdigit Vietnam Co., Ltd. used a variety of research methods to inform their design. They conducted a quantitative survey in cooperation with the local government, depth interviews with real estate sales agents, and field observations to understand the specific personas of the city's residents and how their behavior changes over time and location. This thorough research played a key role in the design's success.

In conclusion, Fourdigit Vietnam Co., Ltd.'s redesign of Tokyu Garden City's visual identity and website is a testament to the power of design in shaping urban identity. The design, which won the Silver A' Design Award in 2022, successfully conveys the city's theme, "Always New," and serves as a symbol of the fusion between Japanese and Vietnamese cultures. The design team's innovative approach and extensive research have resulted in a design that not only enhances the city's visual identity but also fosters a stronger connection between the city and its residents.