Wuxi Ditre: A Modern and Elegant Furniture Showroom

An Immersive Space for Artistic Aesthetics

The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.

The Wuxi Ditre furniture showroom, designed by Yang Su and his team, is a stunning example of modern design that perfectly complements the exhibits it showcases. With its highly modern space and carefully curated layout, the showroom creates an immersive experience for visitors, allowing them to appreciate the beauty and craftsmanship of the furniture on display.

The unique feature of the showroom lies in its ability to match the characteristics of the exhibits. The subtle fragrance, the play of light and shade, and the scale of enclosures all contribute to the spatial interpretation. The free layout allows the space to unfold in a sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.

The main materials used in the project include fireproof board, wood floor, customized metal, and grey floor tile. These materials, combined with the harmonious atmosphere, create a sense of elegance and sophistication. The exhibits, waiting quietly in this refined environment, are like sparkling treasures in the dark.

Covering a total area of 600 square meters, the Wuxi Ditre showroom is a meeting point of classical Italian style and Oriental philosophy of residence. It is an encounter that inspires the imagination, where the two cultures collide and create something truly unique.

The design of the showroom posed several challenges that the team had to overcome. The stairs connecting different floors, for example, were treated in a non-traditional way. Solid blocks were interspersed between the walls, complemented by lightweight glass handrails, creating a sculpture-like effect that oscillates between delicacy and massiveness. This design choice not only adds visual interest but also provokes curiosity in visitors, enticing them to explore what lies beyond.

The Wuxi Ditre showroom is a testament to the power of design in creating a space that not only showcases furniture but also evokes emotions and tells a story. The modern field of the showroom perfectly matches the temperament of the exhibits, while the careful play of light and shadow immerses visitors in the atmosphere created. It is a space where art and design come together to create a pure and harmonious atmosphere.

The Wuxi Ditre furniture showroom, designed by Yang Su and his team, is a true masterpiece that highlights the beauty and craftsmanship of Italian furniture. Its unique design and attention to detail have earned it the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2020. This award recognizes the outstanding creativity and resourcefulness of the design, as well as its contribution to improving the quality of life.


Project Details and Credits

Project Designers: Yang Su
Image Credits: Image #1: Photographer Ming Chen, Group, 2019. Image #2: Photographer Ming Chen, Reception, 2019. Image #3: Photographer Ming Chen, Reception, 2019. Image #4: Photographer Ming Chen, Group, 2019. Image #5: Photographer Ming Chen, Group,, 2019.
Project Team Members: Yang Su Hai Wang Derong Sun
Project Name: Wuxi Ditre
Project Client: Yang Su


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