When it comes to ice cream packaging, Azadeh Gholizadeh's design for Sister's Ice Cream is a game-changer. This homemade ice cream, crafted by three sisters, is represented through a minimalist design that effectively communicates the product's identity and the femininity inherent in the manufacturer's identity. The design, which features the character of a lady, was inspired by the sisters' desire for their brand to represent ice cream made by women.
The design's unique properties lie in its minimalism and human touch, setting it apart from similar products. The use of pure colors not only suggests freshness and coolness but also creates an eye-catching, puristic design that focuses on the essentials. The packaging, made from food-grade thickened BOPP material, measures 80mm in width and 190mm in height.
One of the main challenges Gholizadeh faced was satisfying the customer. The design needed to be of high quality and unique enough to be easily remembered by customers. The result is a high-quality design that stands out from the crowd, ensuring that customers can easily recognize and remember the ice cream package.
The design process, which took place in Iran, began in June 2018 and was completed in August of the same year. The design was based on a detailed observation of the manufacturer's identification, resulting in a packaging design that features three ladies, reminiscent of the product's manufacturers, in the form of vibrant colors that reflect the taste of each ice cream flavor.
The design's success is evident in its reception. Not only has it attracted significant attention amongst competitors, but it has also achieved high sales. More importantly, it was awarded the Golden A' Packaging Design Award in 2020, a testament to its outstanding and trendsetting design that advances art, design, and technology.
In conclusion, Azadeh Gholizadeh's design for Sister's Ice Cream packaging is a perfect example of how innovative design can revolutionize a product's presentation. By blending femininity, sisterhood, and quality, Gholizadeh has created a unique, puristic, and high-quality design that not only stands out from the crowd but also resonates with customers.
Project Designers: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018
Project Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Project Name: Sister's
Project Client: Azadeh Gholizadeh