Fresh: A Modern and Refreshing Business Hotel in Istanbul

Unleashing the Power of Blue and Green

Spanning over 10,000 square meters in one of Istanbul's busiest business areas, Fresh breaks away from the traditional Ottoman style and embraces a modern and minimalistic approach. With its 5-star status, the hotel incorporates luxurious touches and the latest technological advancements, offering guests a truly exceptional experience.

One of the standout features of Fresh is the use of natural materials that exude both luxury and comfort. From the luxurious marble that reflects the city lights through the expansive windows to the natural fabrics used in the sofas and carpets adorned with bird designs symbolizing Istanbul's seagulls, every detail has been carefully curated to create a harmonious and inviting ambiance.

The lobby of Fresh is a true testament to the hotel's commitment to freshness and modernity. Mirrors strategically placed to create a sense of spaciousness, combined with the presence of natural plants, breathe life into the space, inviting guests to immerse themselves in a serene and revitalizing environment. The bathrooms, too, have received a modern touch with the use of contemporary ceramics, replacing the traditional ones.

With 128 rooms and a sprawling 1,000-square-meter spa area, Fresh offers a haven for guests seeking relaxation and rejuvenation. The hotel's design is not only visually stunning but also functional, providing a seamless experience for guests to unwind and recharge their energy.

Creating Fresh was not without its challenges. Saadet Abdik faced difficulties in the production stage, particularly with the furniture design and implementation. However, her unwavering dedication and commitment to excellence ensured that every aspect of the hotel met her high standards.

Fresh is more than just a hotel; it is a sanctuary in the heart of Istanbul's bustling cityscape. Saadet Abdik's vision of combining aesthetics with nature, functionality, and innovation has resulted in a design that is both captivating and refreshing. By incorporating soft colors, mirrors, and comfortable yet functional furniture, Fresh offers guests a simple yet dimensional experience that will leave a lasting impression.

Recognized for its outstanding creativity and ingenuity, Fresh has been awarded the prestigious Bronze A' Design Award in the Hospitality, Recreation, Travel, and Tourism category. This accolade is a testament to the hotel's commitment to excellence and its contribution to improving the quality of life for its guests.