Mi Transformers Optimus Prime Packaging

Building Block Toy with a Minimalist and Functional Design

The front of the package features a minimalist design and color scheme that perfectly represents the character and image of the product. It allows consumers to get a clear view of the shape and movability of the building block toy. The packaging structure is designed with a sense of ceremony, creating an engaging and exciting unboxing experience for users.

One of the standout features of the Mi Transformers Optimus Prime Packaging is its integration of display and storage functions. The package opens to reveal layered building block bags, providing a convenient way to organize and store the parts. Additionally, the bottom box can be opened to the opposite sides, transforming into several storage boxes that increase the storage area for building block parts. This thoughtful design meets the needs of classification and solves storage problems in daily life.

Furthermore, the built-in structure of the package can be taken out and used as a separate storage box, maximizing the reuse of the packaging. This not only enhances the sustainability of the product but also provides additional storage solutions for users. The packaging design is easy to operate, yet it maintains a sense of ritual, making the overall experience enjoyable and memorable.

The Mi Transformers Optimus Prime Packaging was developed by Beijing AIQI Technology Co., Ltd. The project started in December 2019 and was completed in February 2020 in Beijing, China. Extensive research was conducted to ensure that the packaging design not only displayed the product effectively but also enhanced the user experience.

This innovative packaging design overcame various creative, technical, and research challenges to create a product that truly engages users. By integrating packaging with the product experience, the Mi Transformers Optimus Prime Packaging allows users to participate in creating a great product experience. It showcases the innovation and intention behind the design, making it a standout choice for building block toy enthusiasts.

The Mi Transformers Optimus Prime Packaging was awarded the Iron A' Design Award in 2021. This prestigious award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements. The packaging design is respected for its integration of industry best practices and competent technical characteristics, providing fulfillment and positive feelings to users and contributing to a better world.