Guo Jie's Award-Winning Design: Zhongshan Vanke Jinyu Central

Blending Aesthetics and Art into Life with a Unique Sales Center Design

The project, located in Zhongshan, an offshore city adjacent to Hong Kong and Macao, is a testament to the city's rich cultural heritage and modern avant-garde spirit. The people of Zhongshan, known for their pure and broad-minded nature, have a deep appreciation for their heritage while also embracing the modern. Guo Jie's design for the Vanke Real Estate sales center embodies this spirit, creating an aesthetic space for human settlements.

The design uses a de-stylized approach to stress the cultural connotation of the field by refining historical style and modern elements. This approach allows the rich emotions and urban humanistic spirit to become the main line and soul of the space. The result is a space where life meets aesthetics and art blends into life, a space that is both comfortable and inspiring.

The project covers an area of 800 square meters and is characterized by its elegant color scheme and humanistic memory. Walking through the space, one can feel the free spirit, different customs, and dynamic charm that Enjoydesign, the design team led by Guo Jie, has endowed it with. This character mirrors the humanistic, avant-garde, and open-minded character of Zhongshan city.

Despite the challenges of matching the ideals of living in the new era of Zhongshan, Guo Jie and his team have successfully created a design that is both innovative and respectful of the city's rich cultural heritage. The design was awarded the Golden A' Design Award in 2021, a testament to its marvelous, outstanding, and trendsetting creation that advances art, science, design, and technology.

The Zhongshan Vanke Jinyu Central is a shining example of how design can be used to create spaces that are not only functional but also aesthetically pleasing and culturally significant. It is a testament to Guo Jie's skill and creativity as a designer, and a beacon of inspiration for others in the field.