Fairy Fox: A Tale of Skincare Magic

Antonia Skaraki's Award-Winning Design Brings Enchantment to Skincare

Antonia Skaraki, the creative mind behind A.S. Advertising, has created a skincare line that is as magical as it is effective. Drawing inspiration from The Little Prince, Skaraki has crafted a brand that embodies the wisdom and kindness of the fox from this beloved childhood tale. The Fairy Fox brand is designed to provide a "Healthy Ever After" solution to skincare concerns, using natural, handcrafted products to nourish the skin.

What sets Fairy Fox apart from other skincare lines is its unique design. The packaging evokes a sense of mystery and fairy-tale wonder, reflecting the bond between Mother Nature and her children. High-quality materials give the products a tactile feel, while exceptional details imply the superior quality of the products. The design is simple and minimalist, yet warm, making it easy for consumers to remember and recognize the product line.

The Fairy Fox skincare line is environmentally friendly, with plastic containers adorned with PVC labels. The packaging invites consumers to become adventurers in the magical land of Mother Earth, with the Fairy Fox as their guide. The brand story and unique selling points of the product are shared on the sides of the packaging, encouraging consumers to engage with the brand.

The design process for Fairy Fox began in February 2016 in Athens, Greece, and concluded in June 2020. A thorough market research was conducted to understand the market, competitors, and potential buyers. Mood boards were created to express the company's values and ethos, leading to the final design concept. The challenge was to create packaging that was clean, fresh, and minimal, yet sophisticated, reflecting the purity of the brand and its core message of care.

Fairy Fox has been recognized for its innovative design, winning Silver in the A' Packaging Design Award in 2021. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and that evoke positive feelings, amazement, and wonder. With its enchanting design and commitment to natural, effective skincare, Fairy Fox is truly a magical addition to the skincare market.