Shacheng 1976: A Wine Packaging Design Reflecting Cultural Significance

Unveiling the Essence of Shacheng Winery through Innovative Packaging

The inspiration behind the Shacheng 1976 wine packaging design stems from the desire to commemorate Shacheng Winery, a renowned winemaking establishment since the Yuan Dynasty. This design aims to convey the essence and significance of this historic place, telling an evocative story through its packaging.

One of the standout features of this design is the cap of the bottle, which combines the elements of a crown and diamonds, symbolizing nobility and luxury. The lower part of the bottle is adorned with two grape leaves, delicately wrapping around the bottle body, evoking a sense of preciousness. This design also incorporates the concept of China's first bottle of dry white wine, adding a touch of cultural significance to the overall aesthetic.

The entire bottle body is painted with a lustrous golden color, reflecting the glory of Shacheng as an important wine-making town. This golden hue not only highlights the town's historical significance but also exudes a supreme sense of luxury, making the Shacheng 1976 wine packaging design visually captivating.

When it comes to functionality, the Shacheng 1976 wine packaging design excels. The bottle cap features a screw-top design outer cap and a metal oak inner plug, allowing for easy removal without the need for a wine opener. Whether the wine is consumed or not, the inner plug can be reinserted, and the outer cover can be twisted back to maintain the overall perfection of the packaging for collection and brand display.

Overcoming technical challenges, the Shacheng 1976 wine packaging design ensures the preservation and integrity of the wine. In a closed environment with higher temperatures, the air pressure inside the bottle can increase, potentially causing the oak cork to fly out and wine leakage. However, the screw-top design of the Shacheng 1976 packaging tightly secures the outer cap and the bottle mouth, providing stability and preventing any potential wine leaks.

With its international color matching standards, the Shacheng 1976 wine packaging design harmonizes with global aesthetics. The transparent outer bottle wall, coupled with the dominant golden color, creates a simple, elegant, and luxurious appearance that appeals to wine enthusiasts worldwide.

The Shacheng 1976 wine packaging design, created by Yibin Lin, is a testament to the fusion of art, culture, and commerce. It not only showcases the historical significance of Shacheng Winery but also elevates the overall wine-drinking experience. This design has been recognized for its excellence, receiving the prestigious Bronze A' Design Award in the Packaging Design category in 2022.