Lion Head Goose Packaging

Unique and Humorous Design for Laoqi Lion Head Goose

The Lion Head Goose packaging stands out from other designs due to its distinctive visual effect and traditional Chaoshan features. The design incorporates humorous cartoon elements that spark people's curiosity about Chinese and Chaoshan traditional food and culture. The packaging creates a playful narrative where the goose, knowing it is about to become a delicious dish, attempts to escape but fails in the end.

The material used for the packaging is primarily environmentally friendly, aligning with the brand's commitment to sustainability. The design specifications include a vacuum bag made of white cardboard, a business card with a matte lamination finish, and a box made of whiteboard and corrugated carton.

The Lion Head Goose packaging is targeted towards the younger generation, specifically people aged between 25-35 years old, who grew up watching cartoons. The design aims to evoke a sense of nostalgia and playfulness, making the packaging not just a container but an interactive experience.

Designed in May 2017 in Shantou City, Guangdong Province, China, the Lion Head Goose packaging has received recognition for its creativity and ingenuity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2018. This prestigious award honors designs that demonstrate outstanding technical and creative skills, contributing to quality of life improvements and making the world a better place.

The Lion Head Goose packaging, with its unique blend of humor, tradition, and visual appeal, showcases the brand's commitment to delivering a delightful experience to its customers. It serves as a testament to the power of design in enhancing the enjoyment and appreciation of food.