Reviving Chinese Culture: The Changchun Sales Center

An Aesthetic Fusion of Oriental Romance and Modern Design

In the heart of Changchun, Liaoning Province, China, the revival of Chinese culture is being celebrated through an innovative architectural design. The China Overseas Land Changchun, a sales center designed by Houfu Chen, is a testament to the harmonious blend of traditional Chinese aesthetics and modern design principles.

The inspiration behind this project is the picturesque environment with ink marks, symbolizing a place of peach blossoms. The designer aimed to create a beautiful space filled with oriental romance. The blooming petals, intertwined with light and shadow, create an enchanting atmosphere within the space.

What sets this design apart is its unique interpretation of Chinese culture and lifestyle. The design is a fusion of contemporary Chinese ink painting and Western expression, creating a romantic and elegant visual experience. The facade screens are processed into a whole, blending together, showcasing the extraordinary in ordinary places.

The realization of this design was made possible through the use of various materials such as marble, wood veneer, hardened fabric, brushed material, art glass, and art metal. The project area spans 1200 square meters, making it a grand testament to the revival of Chinese culture.

The design was not without its challenges. The designer had to find a way to express the effect of romantic falling flowers as much as possible, using modern materials to express the mood of light and shadow. The result is a space that is not only aesthetically pleasing but also resonates with the cultural nuances of the East.

The China Overseas Land Changchun has been recognized for its innovative design, winning the Golden A' Interior Space, Retail and Exhibition Design Award in 2021. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the China Overseas Land Changchun is more than just a sales center. It is a celebration of Chinese culture, a fusion of East and West, and a testament to the power of innovative design. It is a space that allows people to experience the romantic feelings of the East and the powerful charm of Eastern culture.


Project Details and Credits

Project Designers: HOLF DESIGN CONSULTANT CO., LTD
Image Credits: HOLF DESIGN CONSULTANT CO., LTD
Project Team Members: Design team: HOLF Design Co.,Ltd and Team members: Houfu Chen, Yani Hong etc.
Project Name: China Overseas Land Changchun
Project Client: HOLF DESIGN CONSULTANT CO., LTD


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