The Hub: A Unique Tourism Destination in Healesville, AustraliaBringing the Outside In
The Hub, designed by Nidal Ammache, is a mixed-use development that aims to provide a unique tourism experience in Healesville, Victoria, Australia. Inspired by the desire to bring people away from the routine and into a country lifestyle, The Hub offers a combination of heritage markets, an epicurean center, a brewery, a hotel, a restaurant, and a function center. With a focus on sustainability and healthy living, this project aims to create a vibrant and engaging environment for visitors.
One of the key strengths of The Hub is its design concept of bringing the outside in. The project is seamlessly integrated with its natural surroundings, allowing visitors to feel connected to nature while enjoying the various amenities. The design features a unique pedestrian link that services all the different uses on the site, creating a cohesive and accessible experience for visitors.
The Hub faced its fair share of challenges, particularly in gaining support from the local council and maintaining the unique neighborhood character. However, through careful design and consideration, the project was able to address these concerns and showcase the benefits and quality contributions it brings to Healesville. With over 3,000 initial objections, the project was able to win over the community and demonstrate its value.
Using the nature of the site and location as inspiration, The Hub opens up the design and engages pedestrians. The materials used reflect the connection with the surrounding environment, incorporating earth materials to add value and enhance the overall experience. The project also takes advantage of the topography of the site, stepping down to connect strongly with the earthwork.
Located in Healesville, Melbourne, Australia, The Hub is set to become a premier tourism destination. With a construction timeframe of three years, visitors can look forward to immersing themselves in the vibrant culture, tasting the best food and wine, and exploring the unique heritage market. The Hub offers an unforgettable experience for those seeking a break from the routine and a chance to reconnect with nature.
The Hub has been recognized for its excellence and innovation, receiving the Iron A' Design Award in 2021. This prestigious award is given to designs that meet professional and industrial requirements, showcasing practicality, innovation, and integration of industry best practices. The Hub's commitment to creating a fulfilling and positive experience contributes to a better world.
Project Details and Credits
Project Designers: Nidal Ammache
Image Credits: image 4/ Jun Ma
Project Team Members: Nidal Ammache- design concept and development
Jun Ma - design development & illustration
Project Name: The Hub
Project Client: Nidal Ammache