The Dexig.NA project began with a thought-provoking question: Can users design their own genes? This question led to the creation of a bag that allows users to metaphorically express their personalities, attracting attention and fostering relationships. The bag's design is a compound word of Design and DNA, reflecting its gene-inspired twisted leather form.
Arin Jeong's design stands out for its unique customization feature. The bag comes with patterns and magnets that users can use to decorate their bags freely, creating a design that is truly their own. This feature adds a personal touch to the bag, making it a unique expression of the user's personality.
The Dexig.NA bag is not just a fashion accessory; it's a statement piece. It's designed to be attractive in its own right, even if the user does not understand the purpose and meaning of the bag or pattern. The bag contains a light magnet, allowing users to attach and detach patterns freely, designing their bag as if creating their own genes.
The bag was realized using cow leather, with the pattern digitally printed on the leather. The design process involved extracting lines with Rhino, a 3D computer graphics and computer-aided design (CAD) application. The bag's size is 220mm*25mm*90mm, making it a compact and stylish accessory.
Arin Jeong's Dexig.NA bag is a testament to the power of design to express individuality and foster relationships. It's a groundbreaking design that pushes the boundaries of what a bag can be, transforming it from a simple accessory into a platform for self-expression. The bag's success is a testament to Arin Jeong's innovative approach to design, and it's a well-deserved recipient of the Silver A' Fashion and Travel Accessories Design Award in 2021.
Project Designers: Arin Jeong
Image Credits: Arin Jeong
Project Team Members: Arin Jeong
Project Name: DexigNA
Project Client: Arin Jeong