Ecological Journey: A Unique Blend of Design and Nature

Pufine Advertising Ltd. Co.'s Award-Winning Packaging Design

The "Ecological Journey" is a collection of locally produced honey and tea, packaged in a gift box that reflects the natural beauty and ecological richness of Shennongjia. The packaging design incorporates local treasured animals and scenic spots, painted in three series of natural ecological scenes with rough wooden brushes. This approach not only enhances the product quality but also enriches the on-site experience for consumers.

Each side of the packaging forms a complete picture, which can be combined independently or mutually, thereby increasing the visual experience and sales combination. The packaging is fixed with twine, reflecting the product features and reducing packaging cost. The materials used for the packaging, including ringed grass, wood paper, golden carpet paper, and paper cord, align with the natural, plain, and environmental characteristics of the original ecological products.

The design of the product combines the local nature, culture, and tourist attractions, as well as the characteristics and themes of the product itself, to enhance the consumer experience. Visual changes brought by different images and packaging combinations can promote sales interaction. Moreover, the product comes with a card that can be used as a decorative painting display or a doodle screen, increasing consumer participation.

The project began in September 2019 and was completed in December 2019. The package is sold in local tourist stores and distributed as a local signature product. The design process involved extensive research on how to combine local natural resources and use expressive methods and materials to reflect product characteristics. The team also studied display effects and combination changes in the display and sales process to improve sales, along with the interaction and communication with consumers combined with the theme of nature conservation.

The packaging design of "Ecological Journey" integrates the local nature, culture, and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. The design has been recognized with a Silver A' Packaging Design Award in 2021, a testament to its creativity, professional excellence, and innovation.