Xuxuwear: A Simple, Modern, and Interesting Concept Store

Creating Your Own Daily Wear Style and Imagining Your Own Life Scenery

Through the imagination of nature, the Xuxuwear store transforms terraces into seats and display racks, sunsets into large mirrors, and curvy lines into a lake on the ground. The founder's commitment to respecting nature is evident in the use of organic cotton, recycled leathers, and other eco-friendly materials. This emphasis on sustainability adds an extra layer of uniqueness to the brand.

The Xuxuwear store covers an area of 66 square meters and utilizes various design elements to create a seamless and visually engaging experience. The flow of stocked geometric graphics shapes the space, while the play of light at different times accentuates the arc shape of the entrance. Glass with curtains, brushed stainless steel, architectural concrete floors, special decorative paints, and walnut materials further enhance the interaction between the indoor and outdoor environments.

One of the standout features of the store is the stainless steel pole that serves as a focal point, anchoring the flowing geometric lines and adding a touch of elegance. This design choice not only adds visual interest but also provides functionality as it connects different sections of the store.

The Xuxuwear concept store successfully combines aesthetics, functionality, and sustainability. The deliberate use of white space on the walls creates a pure and simple feeling, while the spontaneous lines throughout the space resemble a living fountain, infusing the store with vitality.

Designing an abstract commercial brand image presented a challenge for the designers. They had to find a way to effectively express the brand's essence while ensuring that the product display seamlessly integrated with the overall design concept. The technical aspect of the one-piece stainless steel display rack required a combination of aesthetics, functionality, and strength, which the designers and engineering units skillfully achieved.

The Xuxuwear concept store, with its unique design and focus on sustainability, has garnered recognition in the design community. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This prestigious award acknowledges the outstanding creativity and ingenuity of the design, as well as its contribution to improving the quality of life.

With its innovative approach to fashion retail, Xuxuwear invites customers to explore their own style and create their own life scenery. This concept store is a testament to the power of design in shaping meaningful and engaging experiences.