The inspiration behind the ID FRAM ring stems from the desire to enhance creativity and variety in wearing jewelry. Saedeh Sorouri recognized the need for individuals to have the freedom to create their own jewelry sets and match them with any clothing. This not only engages the user on a daily basis but also fosters creativity and self-expression.
What sets the ID FRAM ring apart is its ability to match with any desired clothing. Creativity is not limited to specific individuals, and this ring empowers anyone to design their own jewelry independently. The ring consists of two frames, one circular and the other squared, allowing users to choose their preferred shape based on their taste and choice of apparel.
The ID FRAM ring is made using traditional silversmithing techniques, which ensure its durability and quality. The process involves melting 92.5 sterling silver in a furnace and then shaping it through rolling, sawing, and soldering. The result is a beautifully crafted piece of jewelry that combines traditional craftsmanship with contemporary design.
Interacting with the ID FRAM ring is a delightful experience. Users can decorate the gemstones in an arbitrary manner, adding their personal touch and creativity to the design. Additionally, temporary tattoos can be used to further enhance the ring's aesthetic appeal.
The design and ideation of the ID FRAM ring began in late 2019 in Tehran, with the making process being completed in the same year. The designer's research revealed that people spend a significant amount of time searching for and purchasing jewelry. By allowing users to be part of the design process, the ID FRAM ring offers a sense of exclusivity and confidence.
One of the main challenges in creating the ID FRAM ring was to design a decorative adornment that not only increased creativity and ideation but also reduced unnecessary costs. The goal was to make each user independent in designing their own jewelry and feel more creative and exclusive. The ID FRAM ring successfully accomplishes this by providing endless possibilities for customization.
The ID FRAM ring is a testament to the designer's commitment to enriching the sense of creativity and exclusivity in jewelry. By offering a wide range of colors, shapes, stone sizes, and special body tattoos, this ring allows users to create their own minimal or maximal models. It saves time and cost, making it a practical and stylish choice for jewelry enthusiasts.
This exceptional design has been recognized with the Bronze A' Design Award in the Jewelry, Eyewear, and Watch Design category in 2021. The award acknowledges the ID FRAM ring's outstanding creativity and resourcefulness, as well as its contribution to improving the quality of life. Saedeh Sorouri's design incorporates best practices in art, science, design, and technology, making it a true testament to innovation in the world of jewelry.
Project Designers: Saedeh Sorouri
Image Credits: Saedeh Sorouri
Project Team Members: Saedeh Sorouri
Project Name: ID FRAM
Project Client: Saedeh Sorouri