Revolutionizing Beverage Packaging: Vilajuiga Lightly Sparkling Water

Mos Design Studio's Innovative Approach to Bottle Design

The Vilajuiga bottle stands out for its asymmetry and organic shapes, reflecting its Emporda origin. The design was inspired by the changing geological environment and the territory modelled by the tramuntana wind, resulting in a bottle design that mirrors eroded rocks. The design is unique, rare, and singular, just like the naturally carbonated mineral water it houses. The bottle's shape is simple, discreet, yet innovative, offering different perceptions from various perspectives.

The bottle is made of 100% white glass, exuding pure transparency. This choice of material and the blue label create subtle blue shades in the bottle, adding to its aesthetic appeal. The bottle was produced in Italy and labeled in Catalonia, reflecting a blend of international craftsmanship.

The design process involved historical research, studying water quality, materials, forms, and the environment. The objective was to understand the 100-year history of the company and the capabilities of the new owner. The result was a new bottle design that was well-received by consumers, owners, cooks, and society at large.

The challenge was to create a link between the new brand, Vilajuiga, and the owner brand, Grifols. Grifols, a pharmaceutical company, values the quality and safety of their products. The packaging needed to reflect this pharmaceutical purity and quality. The solution was to select 100% white glass for its impeccable transparency and introduce Grifols' blue brand color in the inner part of the label of the larger bottles. This decision not only made Grifols more part of the brand but also added blue shades to the bottle.

The Vilajuiga Lightly Sparkling Water bottle design is a testament to Mos's innovative approach to design. The design studio has successfully created a unique product that is not only functional but also aesthetically pleasing and reflective of the brand's identity. This design was awarded Silver in A' Packaging Design Award in 2021, a testament to its outstanding expertise and innovation.