PepsiCo's Innovative Approach to New Year Celebration

2020 Limited Edition Pepsi Cans: A Blend of Tradition and Modernity

The inspiration behind this unique design was to create a personal connection with the consumers. Each can features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor, and traditions. This approach makes every can feel personal and unique, reflecting the spirit of the New Year celebration in Russia.

What sets this design apart from others is its flexibility and adaptability. The design concept can easily be adapted for local markets, expanding and personalizing the celebration of the New Year. This flexibility makes it a strong contender in the market, especially during the festive season when limited editions are extremely popular.

The design also aims to engage consumers further with social media interaction. Each can includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them. This innovative approach not only promotes the brand but also encourages consumer interaction and engagement.

The PepsiCo Design & Innovation team's efforts were recognized when this design was awarded the Golden A' Packaging Design Award in 2021. The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the 2020 limited edition Pepsi cans are a testament to PepsiCo Design & Innovation team's ability to blend tradition with modernity, creating a unique and engaging design that resonates with consumers. It is a shining example of how innovative design can be used to connect with consumers on a personal level and promote a brand in a competitive market.