Chaiyasit Tangprakit's Hive is an egg packaging design that stands out for its eco-friendly approach and unique structure. The design, inspired by the strength and functionality of beehives, aims to offer a robust packaging solution that can withstand external forces during shipping. The hexagonal shape, synonymous with beehives, is known for its superior force-bearing capabilities, making it an ideal choice for this design.
The Hive is not just about strength and durability; it is also about sustainability. The packaging is made from kraft paper, a material known for its strength and eco-friendliness. The design eliminates the need for glue, further reducing its environmental impact. The choice of material and the design's assembly technique reflect Tangprakit's commitment to cost-effectiveness and environmental responsibility.
Functionality is another key aspect of the Hive design. The handle is not just for carrying the package; it also serves as a lock for the lid. This dual functionality enhances the user experience, making the package easy to carry and secure. The design also includes a gap for easy egg retrieval, adding another layer of convenience for the consumer.
The Hive project, which started in December 2011 and concluded in January 2012, was part of Tangprakit's university coursework. Despite its academic origins, the design has received significant recognition. The Hive was awarded Silver in the A' Packaging Design Award in 2017, a prestigious accolade that acknowledges creative and professionally remarkable designs that demonstrate outstanding expertise and innovation.
In conclusion, Chaiyasit Tangprakit's Hive is a shining example of how design can marry functionality, sustainability, and aesthetics. It is a testament to the power of innovative thinking and the potential of design to contribute to a more sustainable future. The Hive is not just an egg packaging design; it is a statement about the role of design in addressing environmental challenges and enhancing user experience.
Project Designers: Chaiyasit Tangprakit
Image Credits: Photographer Sarute Rojanadamkerngchoke
Project Team Members: Chaiyasit Tangprakit
Project Name: Hive
Project Client: Chaiyasit Tangprakit