Hangzhou G20 Brochure DesignA Unique Representation of Hangzhou's Charm and Culture
The 2016 G20 Hangzhou summit was the eleventh meeting of the Group of Twenty. It was held on 4, 5 September 2016 in the city of Hangzhou, Zhejiang. It was the first ever G20 summit to be hosted in China and the second in an Asian country after the 2010 G20 Seoul summit was hosted in South Korea. Dongdao Design Team had the honor of designing the brochure and gift for this prestigious event.
The Hangzhou G20 Brochure Design by Dongdao Design Team draws inspiration from the city's rich cultural heritage and its beautiful natural scenery. Hangzhou, known for its picturesque West Lake and the Grand Canal, has been a renowned and prosperous city for centuries. The design team aimed to capture the essence of Hangzhou's charm and culture in a compact booklet.
The color scheme of the brochure reflects the characteristics of the G20 logo, using shades of blue and green to symbolize the West Lake and its surrounding mountains. The cover of the brochure is bound in a traditional way, reminiscent of the city's cultural traditions. The material chosen for the cover resonates with rice paper, further emphasizing the cultural significance of the design.
Inside the brochure, abstract illustrations of bridges, rivers, lakes, boats, and calligraphy represent the indigenous culture of Hangzhou. These elements serve as decorative motifs, showcasing the city's unique identity. Despite its small size, the brochure successfully encapsulates the spirit and image of Hangzhou.
The Hangzhou G20 Brochure Design measures 130mm×210mm ×15mm, making it compact and portable. Its design and layout were meticulously crafted to convey the message of the G20 summit and showcase the beauty of Hangzhou to world leaders.
The design process presented several challenges, particularly in merging the rich culture of Hangzhou into a small booklet. However, the Dongdao Design Team successfully overcame these challenges, creating a brochure that not only carries a message but also represents an entire city's image.
The Hangzhou G20 Brochure Design by Dongdao Design Team was awarded the Bronze A' Design Award in 2017 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award recognizes designs that demonstrate creativity, resourcefulness, and technical excellence. The Hangzhou G20 Brochure Design exemplifies these qualities by incorporating the best practices in art, science, design, and technology, contributing to the improvement of quality of life.
Project Details and Credits
Project Designers: Dongdao Creative Branding Group
Image Credits: Dongdao Creative Branding Group
Project Team Members: Dongdao Design Team
Project Name: Hangzhou G20
Project Client: Dongdao Creative Branding Group