Shiny Meadow: Revolutionizing Fresh Milk Packaging with Style and Sustainability

Introducing the SHINY MEADOW Fresh Milk's Roof Package

Traditional roof packs have long been the go-to packaging for mid-to-high-end fresh milk. However, SHINY MEADOW's new packaging design sets it apart from the competition. The brand's choice of gold as the main color exudes a sense of luxury while effectively conveying their commitment to consumer well-being. The golden bull head, a prominent element in the design, serves as a compelling brand asset that captures attention and reinforces the brand's identity.

One of the unique features of the SHINY MEADOW Fresh Milk's Roof Package is the dynamic milk illustration. This design element not only enhances the packaging's visual appeal but also symbolizes the nutritional vitality and smooth taste of the product. Additionally, the packaging includes clear and concise selling point information, allowing consumers to quickly identify the product's key attributes and make informed purchasing decisions.

The SHINY MEADOW Fresh Milk's Roof Package is made from environmentally friendly roof paper pack material, reducing environmental pollution and promoting human health. The packaging's finishing, with a simple application of glossy oil, results in a beautifully printed and textured surface that enhances the golden color, further elevating its premium appeal.

With dimensions of 70mm (width) x 70mm (depth) x 233mm (height), the SHINY MEADOW Fresh Milk's Roof Package is designed to be both practical and visually striking. Its sleek and elegant design is a testament to the brand's commitment to providing consumers with a premium and enjoyable experience.

The development of the SHINY MEADOW Fresh Milk's Roof Package was a collaborative effort led by designer Li Huang and project partner Di Chen. The project followed a comprehensive design process, including project approval, brainstorming, design proposal, consumer research, product commercialization, and marketing.

The design project was initiated on January 6, 2020, in Shanghai, China, and was completed on May 8, 2020, in the same location. Throughout the project, extensive consumer research was conducted to understand consumer preferences and purchasing behavior. The findings revealed that consumers are drawn to pure, simple, and fresh packaging designs that clearly convey product information and establish a connection with the category. The inclusion of milk and dairy cattle patterns in the design resonated well with consumers, while the color white emerged as the preferred choice, symbolizing purity, softness, freshness, and the absence of additives.

The SHINY MEADOW Fresh Milk's Roof Package design overcame several challenges during its development. Through consumer research, it was discovered that consumers preferred impactful, premium, and easily identifiable designs, avoiding overly complicated patterns and cartoons. The color scheme was carefully chosen to maintain a sense of premiumness, with green color usage avoided to prevent any decrease in perceived value.

The SHINY MEADOW Fresh Milk's Roof Package design, created by Li Huang in 2020, has been recognized for its excellence. It was awarded the Iron A' Design Award in the Packaging Design category in 2021. This prestigious accolade is bestowed upon well-designed, practical, and innovative creations that meet professional and industrial requirements. The SHINY MEADOW Fresh Milk's Roof Package stands as a testament to the brand's commitment to integrating industry best practices, competent technical characteristics, and a vision for a better world.