Doji Tower: A Fusion of Classical and Contemporary Design

Mercurio Design Lab's Innovative Approach to Luxury Retail Spaces

Mercurio Design Lab, led by Massimo Mercurio, developed a new design language that fuses the classical and contemporary. This blend resulted in an art deco sensibility when applied in the various sections and functionalities of the building. As the merge does not draw a clear line to a specific period in architecture, Doji Tower interior brings forth a timeless creation which bestows a peculiar design impression. The combination is an innovation that outlives evolving colours and trends of time and seasons.

The design realization technology incorporated marbles, golden decors, carpets, Italian mosaic, and European crystals in the overall design of the interiors. Gold leaf, decorative ceiling medallions, detailing in the cornice and baseboard, wall panels, coffered ceilings, and gold finishes emphasised the classical characteristics. The contemporary feel is manifested in the open spaces with large and rounded windows for natural light to flow in, fluid and curvaceous walls, modern furniture, ornaments, and furnishings.

Doji Tower is a large interior project (18,204 sqm) for the corporate headquarters of a client in Hanoi. It is a 16-storey mixed-use development with many functions within the building: corporate offices and a large retail area for the Doji jewellery products. There is also a high-end restaurant at the topmost level.

The first five floors of the tower is a retail space featuring various sections for showing wedding-related themes and giftware such as watches and other luxury jewellery. Aspects of the interiors in these floors have been designed for different clientele targets. Doji headquarter occupies the 6th to 9th floors while the 10th to 15th floors are for office lease. The offices feature high-end and top quality furniture interiors. On the 16th floor, the topmost level, there is a high-end restaurant.

The Doji Tower interior project in Hanoi, Vietnam was completed in 2019. The design inculcates to the visiting guests and clients a deeper appreciation of the beauty of gold and gems as these are the fundamental inspiration of the interior design and decoration. This Design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2021. Silver A' Design Award : Rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.