Mitsubishi Motors Outlander: A Masterpiece of Automotive Design

Noriko Hirai's Award-Winning Brochure Showcases the Power and Diversity of the Outlander

Noriko Hirai, the creative mind behind the Outlander's brochure, was inspired by the car's unique characteristics and diversity. In a world adjusting to the new normal, Hirai and her team sought to highlight how the Outlander would perform. The brochure is a testament to this theoretical approach, with visuals that encapsulate the car's unique features and diverse capabilities.

The brochure's creation was a meticulous process, beginning with a thorough identification of requirements with the client. After researching the customer targets and discussing the car's characteristics, the team decided on the project's direction. The structure and story of the catalog were then discussed and agreed upon, leading to the selection of location and models for the shoot. The final touches were added by the CG team, resulting in a brochure that truly encapsulates the essence of the Outlander.

Despite the challenges posed by COVID-19, including shooting and casting the car amidst a state of emergency in Japan, the team managed to express the car's powerful acceleration and smooth ride to the fullest. The brochure, measuring 210mm by 297mm, is a tangible testament to the team's dedication and creativity.

The brochure's design has not gone unnoticed. In 2021, it was awarded Silver in the A' Advertising, Marketing and Communication Design Award. This prestigious accolade is given to designs that display outstanding expertise and innovation, with a focus on strong technical characteristics and splendid artistic skill. The Outlander's brochure, with its focus on the car's power and diversity, certainly fits this description.

In conclusion, the Mitsubishi Motors Outlander is more than just a car; it's a symbol of power, diversity, and innovation. The brochure, designed by Noriko Hirai and her team, is a testament to this, showcasing the car's unique features in a way that is both engaging and informative. Despite the challenges posed by COVID-19, the team managed to create a brochure that truly encapsulates the essence of the Outlander, earning them well-deserved recognition in the process.