Hamed Press: A Unique Fast Food Newspaper

Combining Creativity, Nostalgia, and Information

Hamed fast food has been a success story for the past five years, but along with its triumphs, there have been questions from curious customers. People wanted to know the secret behind Hamed's success, the recipes, and the history of the business. In response, the Hamed team came up with a creative solution - a newspaper that would answer all these questions in a funny and attractive manner. The goal was to not only provide information but also to encourage people to read more instead of just relying on traditional advertisements.

Hamed Press is designed to resemble a real newspaper, complete with grids and styles. However, it is fully edited with the corporate identity of Hamed fast food, featuring the brand's font, colors, and logo. The content is written in an editorial and folklore style, adding to its unique charm. The best part is the menu and prices, which are cleverly presented in the shape of newspaper requirements, such as "Hamburger for sale with sea view" or "Pizza Pepperoni Discount on contract." This playful approach adds an element of fun to the reading experience.

The creation of Hamed Press took about 12 months, with the team meticulously writing, illustrating, and designing each section. The newspaper covers various topics, including culture, art, news, family, and sports, just like a real newspaper. All the designs were created using Adobe software, ensuring a polished and professional look. The final product was printed in offset with a circulation of 30,000 copies on newspaper paper, giving it an authentic feel.

Hamed Press was published in a nostalgic manner, with newspaper boys distributing it for free in public. This old-fashioned approach resonated with people, and all 30,000 copies were distributed within four days. The success of this unique advertising medium showcases the power of creativity and the appeal of combining information with entertainment.

Overall, Hamed Press is a testament to the innovative thinking of the Hamed fast food team and the creative prowess of designer Masoud Aghaei. By creating a newspaper that is both informative and entertaining, they have successfully captured the attention of their target audience. Hamed Press proves that advertising can be fun, engaging, and effective when approached with a fresh perspective.

So, the next time you come across Hamed Press, take a moment to dive into its pages and discover the unique world of Hamed fast food.