Rockstar Spotlight Studios: A New Dimension in Brand Experience

PepsiCo Design and Innovation's Award-Winning Mobile Recording Studio

The design team meticulously crafted every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure. The new iconic Rockstar brand identity was translated into an elegant 3D exploration, embedding the brand's shapes, colors, and finishes into the recording truck elements themselves. These elements include acoustic foam panels, fixtures, upholstery, and extruded logo panels.

What sets the Rockstar Spotlight Studios apart is its unique approach to brand experience. It was not just designed to wow locals and fans visiting Venice Beach, CA, but also to introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create this innovative brand experience.

As a result of their creative and technical prowess, the Rockstar Spotlight Studios was awarded Silver in A' Advertising, Marketing and Communication Design Award in 2023. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation.

These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder. The Rockstar Spotlight Studios, with its unique brand experience and innovative design, certainly fits this description.

In conclusion, the Rockstar Spotlight Studios is a testament to PepsiCo Design and Innovation's commitment to pushing the boundaries of brand experience. It is a shining example of how design and innovation can come together to create a unique and engaging platform that not only promotes a brand but also fosters creativity and inspiration.