Sheikh El Burger: A Bold and Iconic Logo Branding Design

Combining Arabian Culture and Burger Branding

What sets the Sheikh El Burger logo apart is its simplicity and the clever integration of the mustache element with the bold reflection of a burger sandwich. The combination of the bold Arabic typography adds a beautiful mix to the overall design, creating a visually striking and memorable logo.

When it comes to the technical specifications, the recommended weight of the burger box and fries box is 350 gm of craft paper, ensuring durability and sturdiness. The food wrapping paper is recommended to be 60 gm, while the delivery paper bag should have a weight of 160 gm of craft paper. These specifications ensure that the packaging materials are of high quality and can withstand the demands of food delivery.

The design process for Sheikh El Burger was a smooth operation. After completing the art part, Moataz Mohamed recommended the production materials to the client, who then worked with a production house to determine the dimensions and printing details. This collaborative approach ensured that the client had a clear vision of how the packaging would look after printing.

The Sheikh El Burger project took place in Egypt, starting in May 2018 and finishing in June 2018. The design was later exhibited in Doha in April 2018, showcasing its unique blend of Arabian culture and modern design elements.

One of the challenges faced during the design process was finding a way to make the typography match the mustache theme while maintaining a modern and smart look. Additionally, ensuring that the logo design would fit seamlessly on all the different product materials required careful consideration and attention to detail.

The Sheikh El Burger logo design has received recognition for its creativity and ingenuity. It was awarded the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category in 2019. This prestigious award is bestowed upon designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. The Sheikh El Burger logo design stands out for its strong technical and creative skills, contributing to the improvement of quality of life and making the world a better place.