JOHNNIE WALKER Signature Blend: Collateral Materials for a Unique Event

Creating a Luxurious Experience at the British Embassy in Tokyo

Designed by E-graphics communications, the JOHNNIE WALKER Signature Blend collateral materials were created for a special event held at the residence of the British Ambassador to Japan. This unique design project aimed to go beyond the standard luxury image and recreate the notion of luxury itself.

The design team, led by creative director Yoshitaka Nonaka, art director Eriko Takahashi, and copywriter Koji Yoshii, carefully selected materials and utilized special printing techniques to produce a range of items including business cards, shopping bags, leaflets, and booklets showing how to purchase. Each item was crafted with the highest quality in texture and feel, creating a truly immersive and luxurious experience for the event attendees.

By incorporating selected materials and employing special printing techniques, the JOHNNIE WALKER Signature Blend collateral materials aimed to communicate a totally different worldview. The attention to detail and pursuit of excellence in every aspect of the design resulted in a premium luxury item that surpassed the expectations commonly associated with luxury.

The event, held at the British Embassy in Tokyo, provided an exclusive opportunity for a select group of VIP customers to have a personalized blend created by Johnnie Walker's Master Blender. Through direct conversations with the guests, the Master Blender discovered their individual preferences in flavors and tastes, continuously refining the blend until the perfect one was achieved. This personalized blend became a one-of-a-kind creation, unique to each guest.

The JOHNNIE WALKER Signature Blend collateral materials not only served as functional items for the event but also as a representation of the luxurious experience offered by Johnnie Walker. The use of high-quality materials and the meticulous attention to detail in the design created a sensory experience that elevated the perception of luxury.

This exceptional design project was recognized for its creativity and ingenuity, receiving the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category in 2015. The award acknowledged the outstanding technical and creative skills demonstrated in the JOHNNIE WALKER Signature Blend collateral materials, as well as their contribution to enhancing the quality of life and redefining the concept of luxury.