Unveiling the Nissan GT-R: A Brochure That Tells a Story

Tomohira Kodama's Award-Winning Design for the Nissan GT-R Brochure

The inspiration for the design came from the car itself. Kodama wanted to avoid dramatic interpretation and instead focus on the facts. The Nissan GT-R is a sports car that doesn't need embellishment to tell its story. The brochure was designed to describe the car's details in a straightforward manner, much like an annual report. This approach was chosen as the most effective way to communicate the car's greatest points. The dynamic performance of the GT-R can be felt intuitively because of the static art directions, and the passion and amazing technique of the engineers are expressed through calmness.

The Nissan GT-R is a sports car that continues to evolve in order to pursue ultimate driving pleasure. It provides a supreme delight anywhere with anybody and boasts overwhelming performance. The 2020 model year GT-R evolved further by pursuing speed quality without compromise and by applying the racing technology cultivated in the past to acceleration and steering feel unstintingly. This GT-R is a tuning car featuring many racing technologies, efficiency technology used in turbo.

What makes this design different from others is its focus on the car's unique properties. The Nissan GT-R is not just a car, it's a story of evolution and pursuit of ultimate driving pleasure. The brochure reflects this story, showcasing the car's features and performance in a clear, straightforward manner. It's not just a brochure, it's an annual report for the Nissan GT-R.

The design was awarded Silver in A' Advertising, Marketing and Communication Design Award in 2020. The Silver A' Design Award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.

In conclusion, Tomohira Kodama's design for the Nissan GT-R brochure is a testament to the car's evolution and performance. It's a design that tells a story, a story of a car that continues to evolve in pursuit of ultimate driving pleasure. It's a design that is as straightforward and dynamic as the car it represents.