The Angry Mailer (T.A.M.) is the first of its kind, ultra-portable, and eco-friendly virtual reality (VR) viewer. This unique VR viewer ships as a mailer, changes into a pop-art paper doll, and folds into a VR viewer. Once folded as a VR viewer, users can download VR apps and attach their smartphones to the viewer using rubber bands. With the 360 Open House series, potential buyers can take 360-degree home tours by converting the home listing flyer into a VR viewer.
To maintain the structural integrity as a VR viewer, T.A.M. utilizes cardboard and heavy card stock. The VR viewer comes in various prints and can be customized for branding. With a sheet size of 215.9mm x 279.4mm, it offers a compact and convenient solution for immersive property exploration.
The kit is easy to assemble, with instructions and a video link on assembling the VR viewer printed on the product. Users simply need to download a VR app to their smartphone. With over 1 million VR apps available, there's something for everyone.
Ginger Kong - Miemode, LLC, the creative force behind The Angry Mailer, faced several challenges during the design process. The main challenge was developing a strong VR viewer design that could securely attach the smartphone while maintaining optimal viewing quality. Through iterations of origami studies, they devised a solution to attach the smartphone to the back panel using rubber bands.
The Angry Mailer VR Viewer is available on the Miemode website, offering a unique and immersive way for potential buyers to explore properties. By repurposing the traditional mailer into a VR viewer, Ginger Kong - Miemode, LLC has created a sustainable and engaging advertising tool for realtors.
This innovative design has been recognized with the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category in 2018. This prestigious award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The Angry Mailer exemplifies strong technical and creative skills, contributing to quality of life improvements and making the world a better place.
Project Designers: Ginger Kong
Image Credits: Miemode, LLC
Project Team Members: Company: Miemode, LLC and Director: Ginger Kong
Project Name: Angry Mailer
Project Client: Ginger Kong