Mitsubishi eK X: A Crossover Model with a Twist

Tomohira Kodama's Award-Winning Design for a Unique SUV Experience

Tomohira Kodama drew inspiration from the concept of a 'Cute Beast' for the design of the eK X. The vehicle's exterior styling projects an SUV taste with a playful, active presence that is distinctive to Mitsubishi Motors. This concept was also used in the design of the brochure, aiming to capture the vehicle's attractive aura and draw attention at first glance. The bold color combination of yellow and black was chosen to emphasize the eK X's individual function and performance.

The Mitsubishi eK X is not just another crossover model. It incorporates the distinctive SUV taste of Mitsubishi Motors, embodying the brand's message 'Drive your Ambition'. The vehicle boasts powerful driving performance with low fuel consumption, reflecting the insights of target customers who are eager to challenge something new with an inquiring mind.

What sets the eK X apart is its design, which communicates the special fascination of a new crossover SUV variant kei car completely. The vehicle was developed to cater to customers who are not just looking for a mode of transport, but a vehicle that reflects their ambitions and their desire to constantly challenge the status quo.

Tomohira Kodama's design for the Mitsubishi eK X has not gone unnoticed in the industry. The vehicle was awarded Silver in the A' Advertising, Marketing and Communication Design Award in 2020. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to the strong technical characteristics and splendid artistic skill of the eK X, which introduces positive feelings, amazement, and wonder.

In conclusion, the Mitsubishi eK X, designed by Tomohira Kodama, is a crossover model that successfully combines the distinct SUV taste of Mitsubishi Motors with a playful, active presence. Its design, which won the Silver A' Advertising, Marketing and Communication Design Award in 2020, showcases the vehicle's unique features and the designer's outstanding expertise and innovation, making it a standout in the automotive industry.