Gatorade Fuel Rover: Revolutionizing Bottle Storage and Transport

The Evolution of Gatorade's Bottle Tree

Empowered with this knowledge, PepsiCo Design and Innovation improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players' bottles around the field. The Design Team at PepsiCo redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.

Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

The Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all professional and collegiate partners. It revolutionizes the way bottles are stored and transported, making it more efficient and functional for trainers and staff.

This innovative design has been recognized for its excellence and creativity. The Gatorade Fuel Rover was awarded the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category in 2023. This prestigious award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. The Gatorade Fuel Rover exhibits strong technical and creative skills and contributes to quality of life improvements, making the world a better place.

Project Details and Credits

Project Designers: PepsiCo Design & Innovation
Image Credits: PepsiCo Design & Innovation
Project Team Members: PepsiCo Design & Innovation
Project Name: Gatorade Fuel Rover
Project Client: PepsiCo Design & Innovation

Gatorade Fuel Rover IMG #2
Gatorade Fuel Rover IMG #3
Gatorade Fuel Rover IMG #4
Gatorade Fuel Rover IMG #5
Gatorade Fuel Rover IMG #5

Read More on Design Radiant