Revolutionary Nissan Skyline Brochure Wins Golden A' Design Award

Tomohira Kodama's Innovative Design Celebrates Skyline's Legacy and Future

Tomohira Kodama's design inspiration for the brochure was simple yet profound. The Skyline is a vehicle that invites its drivers to enjoy sports driving, a core value that has remained unchanged since the first-generation Skyline was unveiled. Kodama wanted to convey this message of 'fun to drive' through the brochure's visuals and headline copies. The Skyline’s superior driving performance, whether on an expressway or a winding road, is made even more comfortable with the most advanced technologies. This message is delivered clearly and effectively in the brochure.

The Skyline, first introduced in 1957, is a premium sport sedan that represents Nissan. It has been admired by many Japanese customers for over 62 years. Successive Skylines have consistently adopted the most advanced technology of their time. The all-new Skyline, equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems, is an evolved model exploring the fun to drive in the new era. This evolution is beautifully captured in Kodama's brochure design.

What sets this design apart from others is its ability to encapsulate the Skyline's legacy while also highlighting its unique features. The Skyline has evolved over the years by consistently adopting the most advanced technology. The brochure reflects this evolution, showcasing the all-new Skyline equipped with ProPILOT 2.0, the world’s first advanced driver-assistance systems. It is a model exploring fun to drive in the new era.

The design's unique properties and innovative approach have not gone unnoticed. The brochure was awarded the Golden A' Advertising, Marketing and Communication Design Award in 2020. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Tomohira Kodama's brochure design for the Nissan Skyline is a testament to the vehicle's legacy and future. It captures the essence of the Skyline, a vehicle that has consistently evolved by adopting the most advanced technology. With its recent win at the Golden A' Design Award, this innovative design is set to inspire and influence the world of automotive design.