Barking Good: Redefining Pet Pampering

SQUARED Unveils Luxurious Branding for Dog Grooming

The dog grooming industry has undergone a significant transformation, evolving into a realm where pets are not just animals but cherished family members. Recognizing this shift, SQUARED has crafted a branding strategy that speaks directly to the heart of pet owners. The Barking Good project is a testament to the changing landscape of pet care, where dogs are now the stars of their own stories, complete with distinct personalities and styles. SQUARED's branding initiative for Barking Good is not just about creating a visual identity; it's about weaving a narrative that resonates with the emotional bonds between owners and their canine companions.

At the core of Barking Good's branding is the concept of storytelling. Through a combination of art direction, photo manipulation, and strategic copywriting, SQUARED has developed a suite of branded content that portrays dogs as the protagonists of a luxurious lifestyle. This approach not only elevates the salon's offerings but also aligns with the expectations of discerning pet owners seeking the ultimate in doggy pampering. The branding extends across various mediums, including print and digital applications, ensuring a cohesive and impactful presence in the market.

The creative minds behind Barking Good's branding are none other than SQUARED's own Creative Director Yana Okoliyska and Marketing Director Marina Varlyakova. Their collaborative efforts have resulted in a visual and communicative language that sets Barking Good apart from its competitors. The salon's identity is now synonymous with high-end care, where every treatment and service is an indulgence for the furry clientele.

Launched at the dawn of 2023, the Barking Good project is an ongoing endeavor that continues to shape the narrative of luxury pet care. The design team's dedication to crafting a unique brand experience is evident in every aspect of the project, from the meticulous art direction to the thoughtful selection of words that capture the essence of the brand. It is this attention to detail and commitment to excellence that earned Barking Good the Iron A' Design Award in Advertising, Marketing, and Communication Design for 2024.

As Barking Good continues to redefine the standards of dog grooming, it serves as a beacon for innovation in the pet care industry. SQUARED's branding excellence not only enhances the salon's market position but also contributes to a broader understanding of the evolving relationship between humans and their pets. Barking Good's success is a clear indication that when it comes to pet care, the future is here, and it is nothing short of extraordinary.