Taohuayuan Of World: A Unique Villa Real Estate Advertising Design

Combining Ancient Chinese Art with Modern Living

Located on the picturesque Lishan mountain, Taohuayuan Of World stands out as a stunning architectural masterpiece. It seamlessly blends the world's intangible cultural heritage with the skills of millennium ancient art, creating a new garden in China. The elegant Chinese courtyard and the breathtaking landscape capture the spirit and soul of Taoyuan.

In this series of advertisements, ancient Chinese calligraphy and painting take center stage, combined with modern living scenes. The result is a captivating portrayal of a window to Lishan mountain and a courtyard immersed in the beauty of Jiangnan spring.

The design team, led by Creative Director Huang Yong and Design Director Chi Zuo, faced the challenge of expressing the millennium Lishan culture and Jiangnan courtyard culture. They successfully achieved this by meticulously combining ancient Chinese painting techniques with modern presentation methods.

The Taohuayuan Of World design measures 450cmx300cm and was realized using print and light box photo technologies. The project started in Xi'an in December 2017 and was completed in February 2018.

This exceptional design has been recognized for its excellence and innovation. It was awarded the Iron A' Design Award in the Advertising, Marketing, and Communication Design category in 2018. This prestigious award is given to designs that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics.

With its unique blend of ancient art and modern living, Taohuayuan Of World stands as a testament to the beauty and creativity that can be achieved in villa real estate advertising. It invites viewers to immerse themselves in the rich cultural heritage of China while envisioning a life of elegance and tranquility in this extraordinary setting.