Nissan Duck

Print Advert

Nissan Parts and After Sales, a division of Nissan South Africa, has come up with a clever and eye-catching print advert to remind customers about the importance of checking their wiper blades during the rainy season. Designed by Lize-Marie Swan, the advert features a unique concept that draws inspiration from ducks and their ability to protect themselves from water.

The idea behind the advert is simple yet effective. When you fit Nissan genuine wiper blades, you give yourself and your car the same protection from the rain as ducks have to protect themselves from water. This creative concept serves as a visual reminder for customers to prioritize the maintenance of their wiper blades, ensuring clear visibility and safe driving during the rainy months.

The design of the advert is a photoshop composite created by Lize-Marie Swan. It features a striking image of a duck made up of various high-resolution photographs. The use of illustration and art direction adds to the overall impact of the advert, making it visually appealing and memorable.

Published in the AA Traveller Magazine Spring 2013, the Nissan Duck print advert occupies the back page, ensuring maximum visibility and exposure. Its placement in a travel magazine also targets a relevant audience, as people often encounter different weather conditions while on the road.

This creative and innovative print advert has been recognized for its excellence. In 2020, it was awarded the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category. This prestigious award is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills. The Nissan Duck advert stands out for its ability to effectively communicate the importance of wiper blade maintenance while incorporating art, science, design, and technology.