Pepsi Perfect: A Limited Edition Beverage Bottle

Bringing Back the Future with PepsiCo Design & Innovation

In 2015, PepsiCo Design & Innovation took a trip "back to the future" to commemorate the 30th anniversary of a beloved international film phenomenon. Inspired by the iconic bottle featured in the 1989 film, Pepsi Perfect, the design team created a limited edition beverage bottle that pays homage to the movie and taps into the nostalgia of its fan base.

The goal of the design was to stay as close to the original film prop as possible while making a few tweaks that elevated it to the standards of today's market. The special packaging created for a small batch of these bottles features the exact times and dates of the plot's time travel, instantly recognizable to fans of the movie.

The Pepsi Perfect bottle was sold at the Café 80's in the film's version of 2015, and now, fans can own a piece of that fictional future. The commemorative design not only captures the essence of the movie but also showcases Pepsi's commitment to innovation and creativity.

Launched in October 2015, this limited edition beverage bottle became a collector's item for fans and enthusiasts alike. Its unique properties lie in its ability to transport consumers back to a time when the future was filled with excitement and possibilities.

PepsiCo Design & Innovation, the mastermind behind this design, has once again demonstrated their ability to blend art, technology, and popular culture. The Pepsi Perfect bottle is a testament to their creative skills and their dedication to creating products that enhance the lifestyle of their consumers.

This design has received recognition for its excellence. In 2016, it was awarded the Bronze A' Design Award in the Advertising, Marketing, and Communication Design category. This prestigious accolade is bestowed upon designs that exhibit technical and creative skills, contributing to improvements in quality of life and making the world a better place.