Unveiling the Nissan GT-R Nismo GT3 2018: A Masterpiece in Automotive Design

Junichi Yokoyama's Innovative Approach to Representing a Racing Car

Yokoyama's inspiration for this approach comes from a saying: "A wise man keeps some of his talent in reserve." This philosophy is reflected in the design of the brochure, which places the Nismo GT3 2018 Spec in a white cyclorama, capturing the car in its entirety through the camera viewfinder. The result is a powerful depiction of the car's capabilities, without the need for excessive embellishment.

The Nissan GT-R Nismo GT3 2018 Spec is a customer racing car, designed for those who own racing vehicles and participate in amateur races. This brochure is designed to introduce this evolved model to its potential owners. The car's dynamic performance could have been represented with a sizzling feeling from a circuit, but Yokoyama chose a cool approach instead. The racing machine was placed in a studio with white cyclorama and the same technique as a portrait shooting was used. An angle used to shoot the cockpit with various colorful switches brings a thrilling feeling towards the machines impressive racing capabilities.

Yokoyama's team was meticulous in their approach to capturing the car, paying careful attention to the selection of camera lens, choosing angles, trimming, design/layout, and color control on the pages. The brochure also includes an interview with a professional racing driver who engaged in the development of the Nismo GT3 2018 Spec, providing further insight into the car's capabilities.

The brochure is available in a digital PDF format on the Nismo website, allowing potential customers to easily access information about the car. This pull marketing methodology is designed to attract prospective customers who are active in information gathering. The brochure's role is to show the outline of this machine used as a base.

Yokoyama's innovative approach to showcasing the Nissan GT-R Nismo GT3 2018 Spec has earned him the Golden A' Advertising, Marketing, and Communication Design Award in 2019. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.