Mountain Tea: A Packaging Revolution

Xianfeng Wu's Innovative Approach to Traditional Tea Packaging

Xianfeng Wu, a renowned designer, has created a packaging design that is as unique as the tea it holds. The Mountain Tea packaging is inspired by Xishuangbanna, a region in China known for its tropical rainforest nature reserve and diverse wildlife. The packaging features a tea leaf design that transports the viewer to the lush landscapes of Xishuangbanna, complete with its rare animals and plants.

What sets the Mountain Tea packaging apart is its unique form and function. Unlike traditional Chinese tea packaging, the tea cake is wrapped like a candy. This design not only adds a modern, fashionable touch to the packaging but also enhances its convenience. The tea cake's size and shape make it easy to use, carry, and store.

The packaging's realization is a testament to Wu's commitment to environmental sustainability. The tea cakes are wrapped in environmentally friendly handmade paper, a nod to ancient packaging forms. This design choice is both an homage to tradition and an innovation in its own right.

The Mountain Tea packaging was created in Shenzhen and exhibited at the Shenzhen Convention and Exhibition Center in December 2020. The design process was meticulous, with Wu considering not just the product's consumers but also the customer experience and the product's shelf impact. The result is a product that is not only functional and environmentally friendly but also aesthetically pleasing.

Despite challenges in the product's proofing and production stages, Wu's close collaboration with the manufacturer ensured a final product that perfectly embodies his vision. The Mountain Tea packaging has been well-received in the market, a testament to Wu's innovative approach to design.

The Mountain Tea packaging design was awarded Silver in the A' Packaging Design Award in 2021. This prestigious award recognizes top-of-the-line, creative, and professionally remarkable designs that showcase technical expertise and innovation. It is a fitting accolade for a design that seamlessly blends tradition, innovation, and environmental consciousness.