Germain Robin California Brandy

Branding and Redesign

Germain-Robin, the first California brandy that broke free from the constraints of Cognac, has been reimagined by the talented designer Pierre Delebois. The brand's rich history and commitment to excellence have been captured in a clean and straightforward visual identity.

Founded in 1982 by Ansley Cole, a professor, and Hubert Germain-Robin, a Cognac distiller, Germain-Robin revolutionized the world of brandy. Crafted from traditional, alembic Cognac stills and flavorful California wine grapes, their brandy set a new standard of excellence. Today, Germain-Robin continues to advance the art of fine California brandy.

ForceMajeure, the design team led by Pierre Delebois, was tasked with rebranding Germain-Robin while staying true to its founders' ethos. The result is a visual identity that embodies the brand's unembellished and uncompromising nature.

The logotype, with the names of the two founders elegantly separated by a thin line, represents the perfect balance between imagination and execution. It exudes the quiet and confident attitude of the brand, reflecting its commitment to quality and craftsmanship.

The packaging design follows the same minimalist philosophy. The California Alembic brandy features a humble white crafted paper label, with the variant highlighted in red. It also provides a precise description of the distillation and aging methods, emphasizing the brand's dedication to transparency and authenticity.

The rebranding of Germain-Robin has garnered recognition and acclaim. It was awarded the Bronze A' Design Award in 2021, a prestigious accolade that celebrates outstanding and creatively ingenious designs. This recognition highlights the brand's commitment to incorporating best practices in art, science, design, and technology, making Germain-Robin the brandy of choice for connoisseurs.

With its reimagined visual identity, Germain-Robin California Brandy is poised to continue its legacy of excellence and innovation in the world of brandy.