Unwrapping Creativity: Dodo Design's Award-Winning Packaging for Wafers Lab

Pop Art Meets Pastry in this Innovative and Imaginative Design

What sets this design apart is its unique blend of form and function. The packaging is not merely a container for the product but an integral part of the overall experience. The name "Wafers Lab" is brought to life through vibrant illustrations of pastry chefs and animals working in a fictitious factory. The design is reminiscent of pop art, adding a playful and whimsical touch to the product.

The design's unique properties extend beyond its visual appeal. The colorful packaging is designed to stimulate the senses and evoke the taste of the sweets inside, enticing customers to pick it up when they see it on the store shelf. This is a testament to Dodo Design's understanding of the power of visual cues in influencing consumer behavior.

But the innovation doesn't stop there. The interior of the packaging is designed to be repurposed as a decorative item for the home. This adds an element of sustainability to the design, as it reduces waste and encourages reuse. It also enhances the value of the product, as customers get more than just sweets - they get a piece of art that they can display in their homes.

The technical specifications of the design are as follows: Width 220mm × Depth 205mm ×Height 30mm, Width 220mm × Depth 115mm ×Height 30mm, Width 115mm × Depth 120mm ×Height 30mm. These dimensions ensure that the packaging is compact and convenient, while still providing ample space for the vibrant illustrations.

The Silver A' Design Award that this design won in 2021 is a testament to its excellence. This award is given to designs that demonstrate outstanding expertise and innovation, and evoke positive feelings, amazement, and wonder. Dodo Design's packaging for Wafers Lab certainly fits this description, as it takes the mundane task of opening a package and turns it into an immersive and delightful experience.

In conclusion, Dodo Design Co., Ltd.'s packaging for Wafers Lab is a shining example of how creativity and innovation can transform a simple task into an engaging and memorable experience. It is a reminder that design is not just about aesthetics, but about enhancing the user experience in meaningful and unexpected ways.