Yangzi River: A Visual Identity Design

Inspired by the Magnificent Landscape

This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.

VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people. It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.

With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveys the cooperation attitude towards opening up and inclusiveness.

This Design was awarded Iron in A' Graphics, Illustration and Visual Communication Design Award in 2022. Iron A' Design Award is awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.