Dr Alva Astronomy: A Gift Box Design for the Mid-Autumn Festival

Bringing the Moon into Every Household

During the Mid-Autumn Festival in China, it is customary for people to gather and appreciate the beauty of the moon. Dr Alva Astronomy captures this tradition by incorporating a projection lamp into the gift box design. When the telescope is taken out and placed in the observatory, it can be rotated to project a realistic image of the moon. This innovative feature allows recipients to experience the joy of moon viewing in the comfort of their own homes.

Measuring 350mmx350mmx550mm, the Dr Alva Astronomy gift box is made using cardboard, paper, and plexiglass. The printing on the projection lamp adds to the overall aesthetic appeal, creating a captivating visual experience. The designers, Jiemei Fang and Kang Jiang, overcame challenges in the box structure, creative concept development, plexiglass mold opening, and projection lamp printing to bring this design to life.

Dr Alva Astronomy not only contains moon cakes, a traditional delicacy enjoyed during the Mid-Autumn Festival, but also embodies the spirit of exploration and the beauty of the moon. The designers, along with their team members Wang Xinyu, have successfully created a gift box that not only serves as a container for treats but also as a symbol of cultural significance and innovation.

This exceptional design has garnered recognition and was awarded the Bronze A' Design Award in the Packaging Design category in 2022. The A' Design Award is a prestigious accolade that celebrates outstanding and creatively ingenious designs. Dr Alva Astronomy was commended for its incorporation of best practices in art, science, design, and technology, contributing to the improvement of quality of life and making the world a better place.

Dr Alva Astronomy is a testament to the designers' commitment to blending tradition with innovation. By bringing the moon into every household, this gift box design allows individuals to connect with the beauty of the Mid-Autumn Festival and experience the wonder of the universe.