Angela Spindler's "By Beth": A Triumph of Sustainable Luxury

Golden A' Packaging Design Award Winner Balances Prestige and Environmental Responsibility

Spindler's inspiration for "By Beth" was rooted in the principles of simplicity, sustainability, and social responsibility. The design was commissioned by a luxury atelier, and the brief called for a packaging solution that was both luxurious and sustainable. The result is a bespoke vessel that combines glass and wood in an elegant, conical form. The vessel's flowing surfaces and the packaging's colour palette of dark green and light pastel hues create a tangible sense of luxury and prestige.

The unique properties of "By Beth" lie in its material selection and reuse system. The vessel is designed to be refilled, promoting sustainability and reducing waste. The packaging materials, from post-consumer waste to FSC papers and soy-based inks, were chosen for their environmental credentials. The design also includes bamboo pulp boxes for travel sachets, which are lightweight and home-compostable.

The design process for "By Beth" was a challenge due to the tight six-month window from initial briefing to mass production. Despite this, Spindler and her team, including industrial designers Charlie Payne and Andrew Simpson, were able to create a product that is both prestigious and environmentally friendly. The design reflects the natural Australian flora and fauna, a nod to the brand's commitment to sustainability.

"By Beth" is more than just a packaging design. It is a statement about the possibility of balancing luxury and environmental responsibility in the beauty industry. The design is a response to the criticism that the luxury beauty segment has received for its excessive use of packaging and general waste. By choosing materials based on their environmental credentials and implementing a refill system, "By Beth" challenges the status quo and sets a new standard for sustainable luxury.

The Golden A' Packaging Design Award is granted to creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. Angela Spindler's "By Beth" is one such design, a testament to her commitment to sustainable luxury and conscious beauty.