KaoPu Tea: Innovative Packaging Design for Young Consumers

Bringing Youthful Energy to Tea Packaging

The inspiration for Kaopu Tea came from the concept of "KaoPu youth," which refers to honest and reliable young people in China. The design team wanted to deliver a reliable brand and healthy products to consumers, targeting the younger generation. The slogan "KaoPu young people drink Kaopu Tea, KaoPu young people send Kaopu Tea" encapsulates the brand's mission.

What sets Kaopu Tea apart from other tea packaging designs is its innovative shape and presentation. The packaging is designed in the form of a TV, instantly capturing the attention of consumers. Each tea flavor and its unique effects are showcased through vibrant illustrations depicting different drinking scenes.

One of the standout features of the packaging is the front side, which can be torn open to reveal the tea bag inside. This interactive element adds a playful touch to the design, appealing to the target audience of young consumers. The colorful and youthful design of the tea bags further enhances the overall aesthetic appeal.

The "KaoPu" font design is prominently displayed on the side of the packaging, adding a touch of sophistication and reinforcing the brand identity. Additionally, the packaging allows for different tea flavors to be combined, providing a customizable and enjoyable experience for consumers.

The back of the packaging showcases the efficacy of the products and provides information on the recommended drinking methods. This allows consumers to have a more intuitive understanding of the benefits and effects of each tea variant.

Kaopu Tea's innovative packaging design has been recognized and awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious award acknowledges the creativity and ingenuity of the design, which incorporates best practices in art, science, design, and technology. The design not only exhibits strong technical and creative skills but also contributes to improving the quality of life for consumers.