Gu Dui Jiao: Innovative Wine Packaging Inspired by Rice

A Unique Design that Celebrates Tradition and Sustainability

Gu Dui Jiao, designed by Zhen Yang, Zhang Kai Yao, and Yang Chun Wang, is a revolutionary wine packaging that takes inspiration from the shape of rice. This innovative design combines tradition, aesthetics, and sustainability to create a truly remarkable product.

The designers found inspiration in the humble rice grain, using its shape as the negative space for the wine bottle. When filled with wine, the bottle transforms into a liquid rice grain, paying homage to the rich cultural heritage of rice wine. The outer packaging, made of gold-plated iron, resembles a golden rice grain, further enhancing the design's connection to its inspiration.

One of the standout features of Gu Dui Jiao is the bottle cap, which is also shaped like a golden rice grain. This attention to detail creates a cohesive and visually striking design that captivates the senses. Opening the bottle is like uncovering a treasure, revealing the liquid rice inside.

Not only is Gu Dui Jiao visually stunning, but it also prioritizes sustainability. The packaging materials, glass, and iron, are both recyclable and reusable. This commitment to eco-friendly materials ensures that the design not only delights consumers but also minimizes its impact on the environment.

The realization of Gu Dui Jiao involved utilizing glass as the primary material for the bottle. This choice not only showcases the wine but also allows for easy recycling and reusability. The collaboration between Zhen Yang, Zhang Kai Yao, and Yang Chun Wang, along with the support of Yang Zhen, Zhang Kaiyao, and Yang Jialu, brought this exceptional design to life.

Gu Dui Jiao has received recognition for its outstanding design. It was awarded the Bronze A' Design Award in Packaging Design in 2022. This prestigious accolade is bestowed upon designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. Gu Dui Jiao's incorporation of art, science, design, and technology sets it apart as an exemplary product in the industry.

Gu Dui Jiao is a testament to the power of design to elevate everyday objects. By drawing inspiration from rice and embracing sustainability, Zhen Yang, Zhang Kai Yao, and Yang Chun Wang have created a wine packaging that not only showcases the product but also tells a story. With its unique form and commitment to the environment, Gu Dui Jiao is a true masterpiece that celebrates tradition and innovation.


Project Details and Credits

Project Designers: zhen yang
Image Credits: The pictures are made by the company
Project Team Members: Yang Zhen Zhang kaiyao Yang Jialu.
Project Name: Gu Dui Jiao
Project Client: zhen yang


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