Honest Chocolate Packaging: A Delightful Treat for the Senses

Azadeh Gholizadeh's Design Transforms Chocolate Packaging

Honest Chocolate, a family-owned business based in Ghent, has unveiled a stunning redesign of their Green Dream - Chocolates range. With a focus on guilt-free indulgence, the new packaging transports us to a world of pleasure with its dreamy surreal illustrations and heavenly flavors. Designed by Azadeh Gholizadeh, this innovative packaging showcases the brand's commitment to craftsmanship, honest ingredients, and premium quality.

Azadeh Gholizadeh, the mastermind behind the Honest Chocolate packaging, has created a truly unique and captivating design. Inspired by the simple and colorful flowers that symbolize heaven, the packaging immerses consumers in an imaginary world of delight. Every detail, from the tactile wrapper to the hot-foil finishes, has been carefully crafted to bring a smile to your face and enhance the overall sensory experience.

What sets Honest Chocolate apart is their dedication to delivering wholesome chocolates made with respect for people and nature. Unlike traditional chocolates, Honest Chocolate uses organic Belgian ingredients and avoids adding any sugar. They believe that it's the quality of the ingredients, not the sugar content, that makes their chocolates truly delightful. Drawing inspiration from nature, they create chocolates that are both delicious and healthy.

The realization of the Honest Chocolate packaging involved a meticulous process. To achieve the impression and feel of paper without compromising on crisp lines, Gholizadeh utilized a printing technique on uncoated paper with a matte finish. This innovative approach resulted in a design that is visually appealing and stands out among other chocolate packaging.

The Honest Chocolate packaging measures 195 mm x 73 mm x 5 mm, providing ample space to showcase the brand's unique illustrations and branding. The elegant design breaks away from the conventional approach to chocolate packaging, ensuring that the product catches the eye and stands out on the shelves.

Azadeh Gholizadeh faced several challenges during the design process, particularly in creating a standout brand in a saturated market. However, by focusing on the brand's commitment to craftsmanship, purity, and high quality, Gholizadeh successfully captured the essence of Honest Chocolate in the packaging design.

The Honest Chocolate packaging not only appeals to the visual senses but also guides consumers in their selection process. Each flavor is represented by abstract flowers, emphasizing the organic nature of the product. The packages serve as a visual representation of the brand's motto, "pure and healthy" chocolate, helping consumers make informed choices and enjoy their treats guilt-free.

Azadeh Gholizadeh's Honest Chocolate packaging has garnered recognition in the design world. It was awarded the Iron A' Design Award in 2019, a prestigious accolade that celebrates well-designed, practical, and innovative creations. The design's integration of industry best practices and competent technical characteristics contribute to a better world, making it a deserving winner.

The Honest Chocolate packaging is a testament to the power of design in transforming everyday products into extraordinary experiences. With its dreamy illustrations, commitment to honest ingredients, and emphasis on craftsmanship, this packaging elevates the chocolate indulgence to new heights.


Project Details and Credits

Project Designers: Azadeh Gholizadeh
Image Credits: AZADEH GHOLIZADEH
Project Team Members: Azadeh Gholizadeh
Project Name: Honest
Project Client: Azadeh Gholizadeh


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