Blockazo: A Chocolate Bar Redefining Sharing

Tridimage's Innovative Design Wins Golden A' Design Award

In an era where sharing is caring, Tridimage's Blockazo, a 1kg chocolate bar, is redefining the concept of sharing. Inspired by the construction industry and concrete, this unique chocolate bar is designed to be demolished and shared, offering an unforgettable consumer experience.

Blockazo stands out in the market with its unique properties. It's not just a chocolate bar, but a colossal 1kg edifice of chocolate and peanuts, designed to be broken into large chunks. This design encourages sharing and creates an engaging and memorable consumer experience. The packaging, a flexible mix of PP and PE, complements the product's uniqueness.

The inspiration behind Blockazo is as unique as the product itself. Drawing parallels between the construction industry and the act of consuming chocolate, Tridimage designed Blockazo to resemble a large building that needs to be demolished. This innovative approach to product design has resulted in a chocolate bar that is not only delicious but also interactive and fun to consume.

The realization of Blockazo is a testament to Tridimage's expertise in product design. The bar is made of chocolate with peanuts, and its packaging is made of a flexible mix of PP and PE. The result is a product that is as pleasing to the eye as it is to the palate.

Blockazo's uniqueness and innovation have not gone unnoticed. The design was awarded the Golden A' Food, Beverage, and Culinary Arts Design Award in 2022. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. It recognizes products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Tridimage's Blockazo is more than just a chocolate bar. It's a unique consumer experience that combines taste, fun, and sharing. Its innovative design and the recognition it has received are a testament to Tridimage's commitment to pushing the boundaries of product design.


Project Details and Credits

Project Designers: Guillermo Dufranc
Image Credits: tridimage
Project Team Members: tridimage
Project Name: Blockazo
Project Client: Guillermo Dufranc


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