Imoment: Savor the Sunrise and Sunset in a Bottle

Low-Alcohol Wine Series Captures the Essence of Beautiful Moments

The Imoment wine series stands out in the saturated market of low-alcohol beverages by focusing on the aesthetic pleasure of life's fleeting moments. The design duo Hu Wan and Li Jianpeng have drawn inspiration from the serene beauty of the sky at sunrise and sunset, infusing these tranquil visuals into the packaging of their product. This approach not only appeals to the visual senses but also enhances the overall enjoyment of the drink, creating a connection between the taste and the inspirational moments of the day.

What sets Imoment apart is its commitment to delivering an experience that goes beyond mere consumption. The packaging design employs large shrink films that wrap around the glass bottles and aluminum cans, creating a seamless gradient that mimics the sky's natural hues. This technique ensures that the visual impact remains intact, regardless of the container's shape, providing a consistent and engaging experience for the consumer.

Imoment's design process is meticulous and iterative, involving multiple rounds of sampling to achieve the highest quality. The design team's dedication to their craft is evident in their ability to overcome technical challenges, such as reproducing consistent gradient colors across various mediums. By utilizing heat shrink film, they have successfully balanced visual effects with cost-effectiveness, making the product accessible without compromising on design integrity.

The research behind Imoment revealed a gap in the market for low-alcohol drinks that offer a premium experience at an affordable price. Hu Wan and Li Jianpeng have addressed this by creating a brand that provides not only a pleasant buzz but also emotional guidance for light drinking. The color palette is carefully chosen to resonate with the flavors of the beverages, offering consumers a multi-sensory experience that elevates the act of drinking to an art form.

Imoment's innovative approach to low-alcohol wine series design has not gone unnoticed. The brand was honored with the Bronze A' Design Award in the Food, Beverage, and Culinary Arts Design category in 2024. This accolade is a testament to the designers' ability to blend art, science, design, and technology in a way that enhances the quality of life and contributes positively to the world.

In conclusion, Imoment by Hu Wan and Li Jianpeng is more than just a low-alcohol beverage; it's a celebration of life's simple pleasures, captured in a bottle. With its visually stunning packaging and immersive drinking experience, Imoment invites consumers to savor their own moments of joy, relaxation, and connection.