Revolutionizing Beverage Experience: PepsiCo's Innovative Beverage Station

Customizable Mixology at Your Fingertips with PepsiCo's Award-Winning Design

The PepsiCo Beverage Station, located at PepsiCo’s Purchase headquarters, is a flagship design that offers an engaging and enticing experience. The design's unique properties lie in its ability to allow users to customize their own beverage through mixology. The station is positioned as an arc, creating a surprise moment of discovery as the touch-screen interfaces of the Spire fountains gradually come into view. The impressive and inspiring array of options provides a unique user experience that sets it apart from other beverage stations.

The design team at PepsiCo Design & Innovation has seamlessly integrated the equipment into a black Corian background. This allows the touch-screen engagement to become the primary sensorial experience for the user. The façade of the station also allows for customization and integration into the surrounding environment of the interior space, further enhancing the user experience.

The inspiration for this design came from the desire to create an engaging, inspiring, and elevated beverage experience. By offering a wide range of brands and beverages from PepsiCo's extended portfolio, the Spire machines provide a unique opportunity for users to experiment with different combinations and create their own unique beverage.

The PepsiCo Beverage Station has been recognized for its innovative design and user experience. In 2016, it was awarded the Golden A' Design Award in the Food, Beverage and Culinary Arts category. This prestigious award is granted to designs that reflect extraordinary excellence and significantly impact the world with their desirable characteristics. The award recognizes the prodigy and wisdom of the designer and celebrates creations that advance art, science, design, and technology.

The PepsiCo Beverage Station is a testament to the innovative spirit of PepsiCo Design & Innovation. It showcases their commitment to creating unique and engaging experiences for their users, while also pushing the boundaries of design and technology in the beverage industry.